What is Venice Vida™?
It is a refined lifestyle and place brand reimagined through the relaxed elegance of Venice, Florida's Gulf Coast. It is a brand people wear when they want to carry the feeling of coastal living wherever life takes them. The VV brand combines: European timeless elegance + Mediterranean coastal beauty + Venice, Florida Gulf Coast authenticity + Modern American relaxed luxury.
What is the Feeling of Venice?
We fell in love with the charm, lifestyle, and feeling of this special place. Venice Vida™ was created to share that feeling — the connection and belonging that made us choose Venice as our next chapter. The Feeling of Venice is all about coastal living, golf after sunrise, sunset dinners, relaxed confidence, understated style, outdoor living, a vacation sense of escape, Gulf Coast travel memories or retirement dreams, and a connection to Venice, Florida. Wherever life takes you, the feeling stays with you. And so does Venice Vida.
Wear, Carry, Savor, Share the feeling.
Who is Venice Vida For?
Created for those who call Venice, FL home, snowbirds who return season after season, and those who carry a love for Venice with them wherever they go. It is for those who appreciate timeless style, meaningful design, and the feeling of belonging to a place they love.
Why Venice Vida™?
VV is not another Florida souvenir brand. VV is about how you choose to live. It was created to remind you of a life filled with simple pleasures, meaningful connections, and moments that deserve to be lived, not rushed. It is a brand built around comfort, connection, and a true sense of place. VV is for people to wear, gift, collect, and identify with wherever life takes them.
Our Color Philosophy
Every Venice Vida color begins with the timeless beauty of the Mediterranean and is thoughtfully reimagined through the coastal charm of Venice, Florida. Inspired by Gulf sunsets, sun-washed beaches, historic streets, and life lived at an unhurried pace, each shade reflects the places, memories, and moments that make Venice unforgettable. Designed for those who call Venice home, those who return each winter, and those who discovered something here they'll never forget.
Together, they create the feeling of Venice.
VV — The Feeling of Venice.